48th Annual NFRCC Convention

Speakers and Presenters for the 2009 Spring Convention:

• Michael Reichman - Art vs. Technolgoy
• Rick Sammons - Sautrday and Sunday Programs
• Ellen Anon - “Nice Shot.....Now What?”
• Joe Brady - “Matching Your Prints to your Monitor...Lessons in Calibration”
• Jim Cavanaugh - "The Dirty Side (Business) of Photography"
• Tony Corbell (Portrait and Glamour Lighting)
• Jack Graham and Mike Moats (Macro Photography)
• Joe Lefevre ( Now That I'm There, What Next?)
• Mary Lou Frost and Deanne Cunningham

Michael Reichmann - Bio
Michael Reichmann has been both a professional photographer as well as avid amateur for more than 35 years.  
He is a Contributing Editor to Photo Techniques magazine, a columnist for American Photography magazine, and publisher and primary author of The Luminous Landscape web site – the world's largest non-commercial site devoted to photographic education. Michael is also co-publisher and host of The Video Journal, the world's only quarterly DVD-video magazine about photography. The Video Journal is now in its eighth year and has subscribers in more than 70 countries worldwide. 

Workshop Outline - “Art Vs. Technology. Where is Digital Taking us?”
Michael teaches field workshops and seminars around the world. His recent workshops include trips to Iceland, Costa Rica, Namibia, Bangladesh, China and Antarctica, as well as extensive work in the USA and Canada. He is a frequent invited speaker at conferences worldwide. Michael's prints and portfolios are found in private as well as public collections in Canada, the U.S. and abroad.

Michael Reichmann's all-day presentation will be divided into five segments, covering a range of topics on technical as well as aesthetic issues of concern to photographers. These will include a look at Color Management – Theory and Practice, Resolution – Myth and Reality, When is Enough Enough ? – The Value Proposition in Equipment Purchasing, The Art of Seeing – The Science of Feeling, Printing – The Final Step. As well Michael will be showing and discussing some of his recent wildlife photography from Botswana, and landscape work from Antarctica.
www.luminous-landscape.com

Go to Top

Rick Sammon- Bio
The Complete Guide to Digital Photography is his latest work. Rick's other titles include Camera Angles, Seven Underwater Wonders of the World, Rhythm of the Reef, Hide and Seek Under the Sea, The Camera Looks Both Ways (an eBook) and Rainforest in 3-D. The author of 22 books, Rick teaches photography workshops around the world, helping students take, make, print and share pictures. He has taught for Popular Photography & Imaging, Maine Photographic Workshop, Palm Beach Photo Center and eDigitalPhoto. Rick loves teaching. His new book is dedicated to all the students how have participated in his workshops.

Rick has hosted 10 episodes of the Outdoor Life Network's Photo Safari (which has taken him around the world with television and movie stars), and has hosted two, five-part photography series on the DIY (Do It Yourself) network: the Digital Photography Workshop and the Photography Workshop. Rick has shared his photographic tips on virtually every morning show in major cities across the country. Even Oprah had Rick as a guest. Since 1990, Rick has written the weekly photography column, Camera Angles, for the Associated Press. He also writes travel features for the Associated Press

Programs
Saturday
Photoshop 3-Minute Makeovers - 1.5 Hours
This fun-filled program, by Photoshop World presenter Rick Sammon, is designed for both Photoshop and Photoshop Elements users. Forget about using 27 adjustment layers and multiple blending modes - for this session, anyway. In three minutes or less, Rick will share his favorite digital darkroom tips, tricks and techniques to help you awaken the artist within. What's more, Rick will actually save all session attendees at least $10,000 - in a way. He'll show you creative techniques that you can use in Photoshop that simulate expensive camera lenses and
accessories.

Rick will also cover his favorite plug-ins, some of which are featured on www.pluginexperience.com, the plug-in Web site that Rick launched in January. Rick will also cover one of the most talked about digital darkroom topics today: High Dynamic Range (HDR) imaging. Other topics will include: creating the IR effect, hand coloring an image, creating the flowing waterfall effect, making the best black-and-white image, thinking selectively and simulating the rear-curtain synch effect.

Sunday
Part 1 - Exploring Digital Photography- 1.5 Hours
In this informative and fun-filled presentation, Rick Sammon will share some of his favorite images, some of which have appeared in his 31 books and thousands of newspaper and magazine articles. For every image, Rick will share a photographic technique, Photoshop tip or a photo philosophy. Topics will include: getting the best quality in-camera image (which is the title of Rick's new book, Exploring Digital Photography, seeing the light, controlling the light, HDR imaging, working as professional photographer, image resolution, digital noise, painting with light and using flash units, basic studio lighting set ups, close-up photography and much, much more. Ask questions during this session. Rick is here to help!

Part 2 - Adventures of a Digital Travel Photographer - 1.5 Hours
In this presentation, filled with Rick's behind-the-scenes stories, “takes” us to Antarctica, the Arctic, Bhutan, Botswana, Cambodia, Costa Rica, India, Mexico, Nepal, Papua New Guinea and Vietnam, as well as to his favorite National Parks and wildlife centers here in the United States. As with all Rick's presentation, this seminar is info packed. You'll learn about using reflectors and diffusers, creating daylight fill-in flash photographs, photographing strangers in strange lands, working in far away places, and packing for a trip. Wildlife, people, landscape, nature and cityscape photography are all covered. Ask questions during this session. Rick is here to help!
www.ricksammon.com

Go to Top

Ellen Anon - “Nice Shot.....Now What?”
Ellen Anon is an internationally recognized fine art and nature photographer, educator and writer.   Ellen has received numerous awards for her photography including a Highly Commended in the very prestigious 2009 BBC Wildlife Photographer of the Year competition. Other images have received Honourable mentions and have been finalists in the Natures’ Best Windland Smith Rice competition in addition to being selected for use in the 2007 and 2010 Inner Reflections Calendar, one of the premier nature photography calendars.  Her images have also been used on greeting cards, posters, books and fine are prints.

Ellen is co-author of four bestselling books including Photoshop CS4 for Nature Photographers; A Workshop in a Book (Anon & Anon, Sybex, 2008) as well as numerous articles and blogs on Aperture, Photoshop and Photography. She is a member of ASMP, NAPP and is honoured to be a member of Apple's Aperture Advisory Board.

A popular speaker at local and national organisations, her topics concentrate on hints for the best approaches to optimizing your images.  Ellen also offers several workshops each year, some concentrating on the digital darkroom and others on photography, including the Northern Lights.
www.ellenanon.com

Go to Top

Joe Brady - “Matching Your Prints to your Monitor... Lessons in Calibration”
Are you tired of printing and hit-or-miss editing the same images five times in an attempt to get one good print? For any imaging professional, one of the most important aspects of their craft is color. It follows that specifying, viewing, evaluating and printing consistent, reproducible color should seem to be one of the most basic needs. With Color Controls in place, the goal is to be able to accurately view the image on a computer display for evaluation and editing and then have color images reproduce consistently on different printers. As more and more technologies become available for photographers and designers, this task has become more complicated. Beginning with image capture and following through to editing and output, we'll show that with a minimum of hardware and software, you can produce prints that match your display and save you time and money.

Joe Brady is the Field Marketing Manager for Color Systems at the MAC Group in Elmsford NY, including EIZO Monitors X-Rite Color Management Systems and Sekonic Color and Flash Meters. He is an active member of the PPA and has been involved in wedding, portrait and commercial photography for over twenty years. An award winning photographer and recipient of the Fuji Masterpiece Award, Joe has been teaching digital imaging and Photoshop since 1992

Jim Cavanaugh - "The Dirty Side (Business) of Photography"
James Cavanaugh graduated from the New England School of Photography in 1975 and established his first studio In Buffalo, NY. In 1986, Jim redirected his business and focused his marketing and creative efforts exclusively on architectural, interior and aerial photography. Today, he is recognized as a leading specialist in these areas.

His clients include architects, engineers, interior designers, contractors, real estate developers, architectural product manufacturers and government agencies. His Images have been seen in many national and regional publications.

Jim is a member of the American Society of Media Photographers (ASMP). He is National Director of the association. He is the former Chairman of the Business Practices Committee of ASMP’s Architectural Photographers Specialty Group. He is also Past President of the Western New York Chapter of ASMP. Jim is an Allied member of the Buffalo/WNY Chapter of the American Institute of Architects.

Jim is well known as a strong advocate of copyright issues and ethical business practices in photography.  He has lectured nationwide on copyright, digital photography and business practices. For more information, visit: www.cavphoto.com

Program: Photography - The Dark Side

We all love making great photographs.  But with the explosion of technology and our litigious society, how do we protect our photographs and ourselves when our photographs are sold, used or displayed?

The seminar will touch on issues such as protecting and registering your copyright, gaining permission to use or sell your images with model and property releases, tax issues when you sell your photographs, pricing your work and support information to help you navigate a changing and complex business world driven by the internet.

Go to Top

Tony Corbell - “Exploring Nik Software”
In his high energy career, Tony has photographed three U.S. presidents, 185 World Leaders, 65 Nigerian Heads of State, about 600 brides and grooms, a couple of NASA astronauts and lots of famous and not so famous faces since he began in 1979. He is the recipient of the highest honor from the Wedding and Portrait Photographers International with their Lifetime Achievement Award and achieved the status of Photographic Craftsman from the Professional Photographers of America.  Tony was also invited to join the prestigious Camera Craftsmen Of America in 2007, one of only 40 members worldwide.

Tony has always been active as a student and a teacher of photographic education and his Basic Studio Lighting book from publisher AmPhoto has been popular worldwide and is the basis for numerous photographic college lighting courses.  His new Location Lighting DVD produced by Software Cinema has received great reviews and is available on-line.  He has written articles in every major photographic magazine in the U.S., Japan, the U.K.  and China. He is currently one of a select few Approved Photographic Instructors from the Professional Photographers of America

Program: The Power of Light

Understanding and controlling light quality is at the core of all of Tony’s presentations. Attendees will learn how to see a unique perspective and not be afraid to push the limits of their experience and talents. 

Corbell will discuss and demonstrate all types of lighting and its tools in depth.  Lighting tools include portable flash, studio strobes, sunlight and ambient light.  Lighting applications include additive, subtractive, reflective and transmission.  Each combination of tool and application will be shown and discussed in detail. Tony will discuss and illustrate the importance of control in the digital capture and how a few seconds of extra time spent at time of capture can save hours in post production. 

Tony always spends time discussing Light Quality as well as Light Quantity and how Light Direction plays a significant role in the resulting mood of an image.

Tony has been teaching lighting concepts and techniques for over twenty years and his week-long workshops on the topic always fill to capacity.  In 2007/2008 Tony spoke to over 8,000 photographers worldwide.
www.corbellproductions.com

 

Go to Top

Jack Graham and Mike Moats - “Macro and More”
Jack Graham and Mike Moats have much experience as photographers, having presented their images in galleries and in publications. Jack brings a love of teaching and Mike’s specialty is with macro photography. Together they will inspire us!

Jack Graham began photographing nature in the mid seventies while living in the New York City/ New Jersey metropolitan area. Jack moved to Northern California in 1990 and began exploring the varied areas found on the West Coast. Jack now leads his own “Photo Classroom in the Field®” workshops throughout the United States as well as others for the Great American Photography Weekend organization.

Jack has been published in Outdoor Photography, Nature’s Best Photography, NANPA”S Expressions 2009, California Wild, Current’s(NANPA) and many DNR publications, Audubon, The Nature Conservancy, Chicago Wilderness and Sierra Club publications as well as many calendar credits. Corporate work includes prints and stock applications for internal as well as publication use. Jack is a member of NANPA( North American Nature Photographers Association), FNAWS (Federation for North American Wild Sheep, Mono Lake Committee, & SUWA (Southern Utah Wilderness Alliance). Jack can be contacted for workshop as well as speaking engagements via E-Mail at jack@jackgrahamphotography.com

Mike Moats - Mike Moats is an international award winning macro nature photographer. His articles and images have been published in, Outdoor Photographer, Nature Photographer, Nature’s Best, Whisper In The Woods, Photolife. Michigan Game Finder, Fujifilms Newsletters, North American Nature Photographers - Expression Books, and  is a member of the Fujifilm Pro Talent Team.  Mike has a new how-to  macro photography book called Tiny Landscapes. See Mike’s images and info at, www.tinylandscapes.com

 

  Go to Top

Joe LeFevre - “Now that you’re there...What’s Next?”
Joe first began photography when he was 25 recovering from chemotherapy treatments for Hodgkin's disease and needed something positive to counter the negative experience he was going through.  A three month trip in 1978 visiting and photographing twelve western National Parks hooked Joe on natural landscape photography.

Joe has been a favorite every time he presents for the NFRCC. This year he will share his secrets and techniques for creating fine art nature photographs.
www.joelefevrephoto.com

Go to Top

Mary Lou Frost and Deanne Cunningham

Mary Lou Frost will begin the session by introducing Elements to new users. Her presentation will demonstrate how a photographer can begin in the Guided mode and grow into working in the Full Editor. She will explain the power of the “histogram” and how to use it to improve your images.

Dee Cunningham will show some techniques in Photoshop (which can also be adapted to Elements). Her demonstration will include adding a fine line to the border of projected images, adding a digital mat to either projected or printed images, how to add a drop shadow to images and how to add a copyright to your image.
Tutorials for this session will be included in the Speakers Notes.